What I have will delight you and help you create deeper connections with your people and customers.
TIP: The big secret is to have better prospects / customers / clients, and optimize for them from the very beginning (from the very first touchpoint).
SOI goes way beyond simple audience and list building it’s about creating marketing that PULLS (the best) people towards you, your business, and the products you sell.
SOI is a principles-based approach (think: strategy of preeminence and empathy-led marketing) to attracting the right people into your world and filtering out everyone else.
Who believe that marketing is where we began our journey towards understanding what people need and want….
Who believe marketing is less about promotion and coercion, and more about reaching out to people and helping them to solve problems….
Who care about being the fiduciary for their peeps (even before money has ever changed hands), instead of seeing them as commodities….
Who believe that marketing that’s led with empathy, is better than marketing that’s led with the “latest” sexy sales/launch/conversion (whatever) sexy tactic….
Who believe that reaching the best people (for a solution that only they can uniquely provide), and ignoring everyone else, is the key to serving and mattering in a world of noise and distractions….